Melis Karabulut’s series features some of Brno’s foreign entrepreneurs to explore the challenges of running a business in a foreign country. Here, Mariana Paraizo, of Baking in Brnot, talks about bringing Portuguese culinary magic to the Moravian metropolis. Credit: MK / BD.
Brno, November 21 – Entrepreneurship among foreigners in Brno is at its peak these days, as we see more and more successful internationals carving their way to success through thick and thin, spreading positivity and motivation while bringing great value to the expat community in the city. In this series, I aim to highlight these ambitious souls to strengthen the entrepreneurial spirit of our readers – just as I was inspired by Ms. Mariana Paraizo; the one and only of Baking in Brno!
I’ve been following Mariana’s journey online for quite some time now, watching her grow her business every day; more and more creative with his decorated cakes, introducing his signature brigadeiros to Brno expats with a sweet tooth, and doing so with the fullness of her heart – while being a full time mother of four!
Mariana is of Brazilian descent and lived in Portugal for most of her life and Australia for six years before moving to Brno. She learned to cook from her sister, who runs a donut shop in Portugal; in addition to taking several online courses. She moved to Brno in the midst of the pandemic with her family and managed to bring her business to life regardless of the pandemic conditions and the challenges of being a foreign entrepreneur. Over time, she created her brand and her heritage in gourmet pastry making; she has rightly become the go-to pastry chef for celebratory emergencies – No pun intended, a real chewy, ingredient-rich cake is a rare find in Brno! These are the reasons why I was intrigued by Mariana’s story, and wanted to know more about her journey as a female entrepreneur.
The interview with Mariana was extremely soft – as she greeted me with a warm and humble smile, a cup of tea, fresh brigadeiros and a generous slice of gorgeous cake that she baked for me as we talked about her story.
Take business seriouslyis lying
When I asked Mariana how her business in Brno started, she replied: âI started by baking my daughter’s birthday cake shortly after arriving in Brno, and people we love you. They started asking me to bake cakes for their celebrations, and from their parties my name spread. Later, I shared the photos of the cakes I had made on Facebook groups for foreigners in Brno, which really helped me reach more people.
She told me that before moving to Brno, she had a brigadeiros company in Lisbon, and she transported it to Brno while including decorated cakes in her menu. Even though she relaunched her business in a new city, a new country, during the pandemic, she managed to make a profit and move forward as people still wanted to order her cakes for the celebrations at home.
âSome people focus on making a quick buck when they start a business, but I take my business to heart and focus on improving rather than quick money, which has helped me. helped bring it to higher levels. It’s also important to be consistent with what you’re doing, even when you keep failing. I believed my work would be successful, and I continued to work on it. Now my job serves me financially and I am happy with the time I devote to it and the rewards I get from it afterwards. I’ve always seen my baking as a passion and a job, not something I do to earn money from home, âshe said.
âFor over a year I cooked at home in my kitchen, but my business has always been registered and I paid my taxes as a business owner, I followed all the rules of hygiene like a normal bakery or cafe. Now I have a separate kitchen that I rent for my business, which gives me the bigger space I need as my orders increase, and I feel more productive working here.
She adds that she cooks mainly in the evening after spending the day with her children, and whenever her husband can take over. âWhat we do is real teamwork with my husband – for example my husband writes and shares social media posts – but balancing work and family responsibilities is an ongoing battle, as anyone can understand. . Sometimes I have so many orders and find my kitchen too busy, and that’s when I have to limit the new orders I take.
I asked him what it was like to see his business grow and receive great reviews. She gave a humble smile and said, âThis is very exciting. I am a dreamer, I never stop dreaming of bigger things. After taking one step, I begin to dream of the next. It’s great to see people enjoying my work, and my family and friends supporting this trip. Since I was a mother, I take care of my children. Over the past three years I have done what I love, I feel creative, and it shows. When I move forward in what I do, my husband says to me âAh, you’re back! “.
Brigadeiros – Signature of Mariana
People who follow her page have most likely seen the tantalizing photos of Mariana. brigadeiros, which I call the star of his kitchen! When I ask Mariana to tell me more about these delicious little Brazilian specialties, she says: âI learned how to make brigadeiros from my family, they are very popular in Brazil. Over time, I have improved the recipe. It’s my signature because it’s tied to my roots, and I’ve spent so much time developing it, trying to find the perfect recipe and texture.
She adds, âI love doing this for people as a gift, or to bring them to parties I’m invited to. That’s why people now know me as Brigadeiros Girl. It is a great gift for anyone who loves candy. Having just one may just be enough and fulfilling, but they are addictive! Brigadeiros have a dense texture, crispy on the outside and creamy on the inside. The main recipe contains only three ingredients; condensed milk, cocoa powder and butter. Doing it is very laborious. You have to mix everything for more than forty minutes, you have to reach a certain density. It takes hours for them to achieve the perfect consistency. Even the temperature of the room can play a role in achieving the best texture.
Future plans as a woman entrepreneur
I asked Mariana what her future plans were for Baking in Brno and how she sees her business evolving. She said: âUntil September 2022 I will only be receiving orders because that’s when my youngest child will start going to school. After that, I plan to open my own cafe or bakery, as well as contact cafes and restaurants that can sell my products. Sometimes people ask me if they can enjoy just a piece of cake rather than buying a whole cake, or if it is possible for me to deliver more often, but I don’t have the logistics for that for the moment. Building partnerships with local businesses and improving my logistics would be my two goals for next year.https://brnodaily.com/2021/11/21/lifestyle/expat-entrepreneurs-a-baking-journey-from-lisbon-to-brno/https://brnodaily.com/wp-content/uploads/2021/11/mariana-paraizo-baking-in-brno-credit-mk-bd-1024×768.jpeghttps://brnodaily.com/wp-content/uploads/2021/11/mariana-paraizo-baking-in-brno-credit-mk-bd-150×113.jpegBD MagazineExpats in Brno, Business, Food, ForeignersMelis Karabulut’s series features some of Brno’s foreign entrepreneurs to explore the challenges of running a business in a foreign country. Here, Mariana Paraizo, of Baking in Brnot, talks about bringing Portuguese culinary magic to the Moravian metropolis. Credit: MK / BD.Brno, November 21 – Entrepreneurship among foreigners in Brno …Melis KarabulutMelis
Karabulout[email protected]AuthorA published author from Turkey, English teacher, master’s student in European politics, aid worker, dancer. Beyond that, an enthusiast of the Czech language and the people who speak it. Mainly creative, sometimes political. A big fan of Luzanky Park and Petrov.Brno every day