– Portuguese consumers will be able to divide their purchases into three installments without interest or fees

– Consumers can buy with Klarna at all retailers, through the Klarna app and also directly, at integrated partner retailers

– From today Portuguese consumers will be able to use the services of Klarna with Tradeinn or Sklum and several other well-known retailers to follow in the future

Lisbon, Portugal, November 17, 2021 / PRNewswire / – Klarna, a leading global retail banking, payment and purchasing services with 90 million users worldwide, is officially launched in Portugal today, offering Portuguese consumers a better shopping experience and greater control, transparency and choice over how they shop, pay and bank. Consumers in Portugal will be able to shop online and divide their purchases into three equal interest-free payments (“Pay in 3”) via the Klarna app and also when paying at integrated partner retailers, such as Tradeinn, Sklum, Blackpeach or ISTO, with other Portuguese and international brands will follow soon.

Klarna’s launch of an interest-free, no-charge alternative to high-cost credit comes as Portuguese consumers actively shy away from credit cards, with one of the weakest credit card penetrations in Europe1, and choosing the flow for their daily expenses.

In the Klarna app, consumers will be able to ‘Pay in 3’ at any online store, whether or not they are a Klarna retailer, thanks to the innovative ‘Shop Anywhere’ service. The Klarna app provides a shopping browser with a wide range of solutions and features that make shopping easier and more enjoyable: unblock offers and price drop alerts, manage payments and view delivery tracking. Consumers will soon be able to collect Klarna loyalty cards, access even more money-saving tools and participate in live shopping events.

Likewise, consumers who use Klarna when paying online from a business partner will be able to split their purchases without interest, enjoying greater flexibility and convenience. The launch of Klarna will help Portuguese retailers large and small to adapt to a changing retail landscape, enabling them to improve their customer experience in response to changing consumer preferences while gaining access to a much larger community of global consumers.

Sebastien Siemiatkowski, co-founder and CEO of Klarna noted: “I am delighted to launch Klarna in Portugal, a country with a population of early adopters of digital who have already started to actively shy away from high-cost credit options. We look forward to offering Portuguese consumers more sustainable purchasing and payment options. At Klarna, we believe everyone deserves a better way to shop, pay and bank with more control, transparency and flexibility. We’re here to help create choice and more competition, which is in the best interests of the consumer. ”

Alexander Fernandes, Hebusiness development announcement at Klarna in Portugal adds: “We will work with our Portuguese retail partners to help them develop their business in their home country, but also to access a global community of buyers. With coverage of 18 other markets on three continents, we can accept payments from almost any country in the world, opening up huge growth opportunities for our partners. “

How the app works.

With the Klarna app, people can shop online anywhere and split the payment into 3 equal monthly payments, with no interest or fees, when paid on time. All payments can be managed and tracked in the app, which is designed to help consumers manage their spending and payments.

The Klarna app also offers consumers:

  • Collections, save the items you love, get inspired with curated wishlists, or find the most popular items from your favorite retailers. Wishlists can contain items from any retailer and can be kept for private use or shared with friends and family.

  • Price drop notifications, consumers can set up alerts for the products they like and only pay for them when they are comfortable with the price, thus providing the best value for their purchases.

  • Exclusively curated content from the world of fashion, beauty and lifestyle.

1) around 35%, according to the Statista report on Penetration of credit cards in Europe 2020

– ENDS –

How to pay in 3 in the app:

  1. Buy from any online store in the Klarna app (also those that are not integrated with Klarna)

  2. Find what you like and add it to your cart

  3. Press the pink “pay with K” button

  4. Create a single-use card for the value of your purchase

  5. Choose to pay in 3 and revise your package

  6. Copy and paste your single-use card details into the cash register

Notes to Editors:

Buy Now Pay Later is a way to split your payments over time when shopping.

  • Klarna does not charge consumers any interest or fees when paid on time, as we charge retailers to provide the service.

  • There is no interest or charge applied, when the amount is paid on time.

  • We perform strict eligibility checks every time a consumer uses our service.

  • This is a much better alternative than using credit cards, where consumers can defer payments indefinitely and are subject to high interest rates which increase their debt.

Press images:

Additional information and pictures can be found in our Press kit.

About Klarna.

With over 90 million active users worldwide and 2 million transactions per day, Klarna responds to the changing demands of consumers who want to buy, pay and bank on an intuitive platform and with a brand of trust. Over 250,000 global business partners including H&M, Saks, Sephora, Macys, IKEA, Expedia Group, Samsung, ASOS, Peloton, Ralph lauren, Abercrombie & Fitch, Nike and Shein have enabled Klarna to deliver an innovative shopping experience both online and in store. Klarna is one of the world’s most popular private fintechs with a valuation of $ 45.6 billion. Klarna was founded in 2005, has over 4,000 employees and is active in 19 markets. Klarna has been backed by Sequoia Capital since 2010 and more recently, SilverLake, Dragoneer, Bestseller Group, Permira, Ant Group, HMI Capital, TCV, NorthZone, Commonwealth Bank of Australia, Merian Chrysalis Investment Company Limited, funds and accounts managed by BlackRock among others.

More information : https://www.klarna.com/pt/


Press contact:
[email protected]
+ 49 160 908 578 35

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SOURCE Klarna Bank AB (publ)


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