Sustainability is the main value of this campaign, as it is one of the requirements most valued by consumers, distinguishing the MADE IN PORTUGAL supply to the international market.
“The concern for the use of raw and natural raw materials and the use of sustainable production methods, guided by strong environmental commitments, show how the universe of some 20,000 companies that make up these clusters
, ensures an integrated, coherent and unique offer. These are attributes that the MADE IN PORTUGAL campaign has naturally succeeded in taking to the four corners of the world “, says Luís Castro Henriques, CEO of AICEP.
Despite the current uncertainty, the Portuguese companies in the Home and Building Materials clusters have succeeded in ensuring their economic viability while maintaining the focus on the quality and innovation of their products and on their ability to reinvent themselves. The AICEP had the vision to create a marketing campaign that aims to ensure an image of exclusivity, seeking to promote and improve the reputation of the country. It has been designed to arouse curiosity, both by integrating the Portuguese offer into a lifestyle concept and by crossing sectors, which allows a broader vision of the offer, enhancing the product and promoting an experience. more realistic for those looking for exclusive solutions.
All campaign content is available on www.portugalnaturally.pt where it is also possible to access a directory listing more than 200 Portuguese companies, allowing direct contact with them in order to strengthen B2B relations and stimulate the creation of partnerships and international business.
Currently MADE IN PORTUGAL naturally The brand is a distinctive reference which has been adopted by all the professional associations representing the Home and Building Materials divisions. It travels the world and is present in the main international fairs and exhibitions.
AICEP Portugal Global – Portuguese Trade and Investment Agency is the public entity that promotes the capture of productive investments, the increase of exports and the internationalization of Portuguese companies and economy, through its offices in Portugal and a network of Delegations in more than 50 countries.
SOURCE Manufactured in Portugal