ODEON to upgrade six cinemas across the UK to IMAX with laser systems, set locations for new IMAX screens in five European countries
Barcelona, Spain, June 20, 2022 /PRNewswire/ — ODEON Cinemas Group (ODEON) and IMAX Corporation (NYSE: IMAX) today announced the expansion of their longstanding partnership covering key European cinema markets. As part of the deal, ODEON will upgrade six IMAX cinemas across the UK with state-of-the-art IMAX systems with laser.
In addition, ODEON and IMAX have defined locations for nine new cinemas previously under contract across Europeincluding four new rooms Spaintwo in Italyand one in each of Germany, Sweden, and the United Kingdom. All new locations will be installed by 2025.
The announcement was made today at the annual CineEurope convention in Barcelona, Spain.
“We are delighted to extend our long-standing partnership with IMAX, as we continue to invest in our field to improve films for our guests. We have been encouraged by the number of returning guests, seeking the ultimate experience. as immersive as possible, and we look forward to the rest of the year with confidence, buoyed by a series of great films to show them”, mark the waycommented the president of AMC Europe and the general manager of the ODEON Cinemas group.
“Europe has been a key driver for the resurgence of global cinema, with audiences returning in droves for this incredible blockbuster and exhibitors like ODEON raising the bar for the theatrical experience,” said Rich Gelfond, CEO of IMAX. “As we increase our market share around the world, IMAX continues to grow, diversify and enhance its global network, and this new agreement with our long-time partners at ODEON further accelerates our momentum.”
ODEON and IMAX have had a long-standing partnership for nearly fifteen years. ODEON opened its first IMAX theater in 2008 and the two companies signed a deal for 25 IMAX theaters in 2017, which is still the largest European IMAX theater deal in its history. ODEON is currently IMAX’s largest partner in Europewith 34 theaters currently in operation, and an additional 11 new locations to be installed by 2025. Four of IMAX’s five highest-grossing locations in Europe are in ODEON cinemas.
IMAX with Laser is IMAX’s most advanced cinematic experience, developed from the ground up to be immersive by design and deliver crystal-clear, lifelike images and precision sound for a unique cinematic experience. He is unmatched by a revolutionary 4K laser projection system featuring a new optical engine, custom-designed lenses and a suite of proprietary technologies that delivers brighter images with increased resolution, deeper contrast and the widest color gamut exclusively for IMAX screens.
About IMAX Corporation
IMAX is a leading global technology platform for entertainment and events. Through its proprietary software, theater architecture, patented intellectual property and specialized equipment, IMAX offers a unique end-to-end solution for creating the premium immersive content experiences for which the IMAX® brand is globally recognized. Top filmmakers, film studios, artists and creators use IMAX’s cutting-edge visual and sound technology to connect with audiences in innovative ways. As a result, IMAX is one of the largest and most successful global distribution platforms for national and international blockbuster films and, increasingly, exclusive experiences ranging from live performances to interactive events with artists. and leading designers.
IMAX is headquartered in New York, Torontoand Los Angeleswith additional offices London, Dublin, Tokyoand Shanghai. From March 31, 2022, there were 1,690 IMAX theater systems (1,606 commercial multiplexes, 12 commercial destinations, 72 institutional) operating in 87 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code “1970”.
IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It in IMAX®, The IMAX® Experience, An IMAX® Experience, An IMAX 3D® Experience, IMAX DMR®, DMR®, IMAX Enhanced™ , IMAX nXos® and Films to the Fullest® are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under the laws of various jurisdictions. For more information about the company, visit www.imax.com. You can also connect with IMAX on Instagram (https://www.instagram.com/imax), Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
About the ODEON Cinemas Group
ODEON Cinemas Group is proud to be Europe largest cinema operator, with brands in the UK, Ireland, Sweden, Finland, Norway, Spain, Italy, Germany and Portugal.
We welcome over 100 million guests each year to enjoy great hospitality while watching the latest movies and entertainment in over 290 theaters and 2,500 screens.
We make movies better by developing world-class cinemas that deliver memorable entertainment experiences for our customers, while providing fantastic careers for our employees.
As an AMC company, ODEON Cinemas Group is part of the largest cinema operator in the world with approximately 950 theaters and 10,500 screens. Together we make movies better.
For more information, please contact:
For IMAX Corporation:
To mark Jafar
For the ODEON Cinemas Group:
Main: +44 (0)20 7353 4200
Mobile: +44 (0)7796 016 191
SOURCE IMAX Corporation