OpenBet’s SportCast business continues to grow. In the United States, many of the major US operators in the region are using its same game betting product as demand increases exponentially for this exciting form of betting.
However, the pioneers of the original and leading BetBuilder product remain fully focused on penetrating new markets around the world, including Europe where it already holds a dominant position.
Recently, SportCast partnered with Fortuna Entertainment Group (FEG) in a move that significantly strengthens its presence in Central and Eastern Europe. We caught up with SportCast Managing Director Ryan Coombs to learn more about the company’s innovative products in Europe and its plans for the future.
How important is this agreement with Fortuna to expand the presence of OpenBet and SportCast in Central Europe? How many operators in total do you provide your content to in this region?
Teaming up with an operator of the stature of Fortuna Entertainment Group (FEG) is an important step for the company. The launch significantly increases our presence in Central and Eastern Europe where our products are firmly establishing themselves as the cornerstones of the sports betting offering.
It was clear from day one that we shared an aligned vision to bring premium engaging experiences to market. We are delighted to see the indisputable popularity of our product line continue to grow with Fortuna customers.
How common are BetBuilder products in this region of Europe and how can they improve the betting experience both at retail and online?
SportCast’s vision is to remove the limits that exist when placing a bet chosen by a customer. Our BetBuilder products make it easy for sports fans within a single event. BetBuilder’s popularity in the region is growing every day, where our sports coverage and player market depth is particularly appealing to the next generation of consumers who demand a fully personalized experience.
We are constantly looking for ways to add more sports and markets to our offering as demand grows. Our products are designed to integrate seamlessly both online and in retail and have been hugely successful in both avenues around the world.
The deal with Fortuna includes a pre-built, fast-paced solution from BetBuilder – how does this version compare to the original and why is it appealing to certain operators?
The pre-built/quick pick BetBuilder solution is the perfect companion to the full BetBuilder solution – where a selection of the most popular BetBuilder bets are presented to the end user. While browsing the selections, the product offers instant engagement that really gets the creative juices flowing. This often leads to the customer building their own story into the complete BetBuilder solution.
Its engaging nature has led to pre-built bets being given prime real estate on sports betting homepages, which has been a big hit for our partners.
Can you give us some insight into SportCast’s initial success with Fortuna? Have bettors enjoyed this new type of betting experience?
We initially launched the BetBuilder pre-built betting product with Fortuna which has been a great success so far. The addition of the full BetBuilder solution rounds out the experience and we can’t wait to see the results of both products working in tandem.
Do you plan to further expand your product offering for the European market?
Absolutely, SportCast prides itself on staying ahead of the industry curve with its global coverage of sports and competitions. The demand and success of our products in the European market has led us to quickly launch other European competitions such as ice hockey and basketball, which we know will be extremely popular with our partners in the region. . Finally, In-Play is our team’s main focus in the coming year, so watch this space!